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The Boss Blog

Tips and tricks on creating and maintaining the best online presence for your organization.


How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputatio...

Posted By Dwayne McGowan | 8/19/2019 2:14:02 PM

How to respond to negative reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! ...

Posted By Dwayne McGowan | 8/5/2019 5:32:28 PM

How To Avoid Having An Ugly Website

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not to do when creating an appealing website, and I’ll show...

Posted By Dwayne McGowan | 8/2/2019 10:47:36 AM

Critical Data For Online Business Listings

Posted By Dwayne McGowan | 7/24/2019 10:43:35 AM

Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake. Yet this is the simplest way to quickly optimiz...

Posted 5/21/2019 4:02:32 PM

What is Page Speed?

Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com. But how long do most webs...

Posted 5/17/2019 8:55:13 AM

3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may not always notice them, keywords play an integral role when it c...

Posted 4/16/2019 10:38:28 AM

16 Website SEO Musts for a Higher Search Ranking

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search ...

Posted 4/10/2019 5:03:58 PM

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below.  Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such as SEO, reviews, and more! Facebook, Google+, & Twitt...

Posted 3/22/2019 4:33:02 PM

How to #Hashtag

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags are more than just a fad, they are a means of organizing information...

Posted 3/22/2019 4:30:25 PM

 

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