The experience your members are receiving from your membership site is super crucial. Yeah, sure, losing some members is pretty unavoidable, but the member experience you provide greatly reduces that. As a business owner, you should strive to keep your members extremely satisfied and give them an experience that is strikingly beyond expectations. As you plan your strategy for providing a world-class experience for your members, here are 3 quick tips that will help you supercharge the experience your members have :
The Free Taste
If you’ve been to a membership-only warehouse club like Costco or Sam’s Club, you’ve most likely seen some vendors offering a free sample of their products. People have different reactions to it. Some people say no. Some people try the sample and leave. Others try and buy for various reasons, and occasionally you’ll get that person that sees the free sample and buys without trying it. The concept is the same. No matter how you slice and dice it, without experiencing the free sample, a lot of potential buyers would have been lost. Give your audience a free taste of your membership to help those interested figure out that you are right for them. You can offer a limited-time free access or offer free content via a podcast, a blog, or any format you deem appropriate. Whichever format you choose, your free taste should be so impressive that over time the person would want nothing more than be part of your paid membership.
The Social Network Infusion
There’s a reason why social media is highly prevalent. We are humans. Inherently, we are social creatures. We all have a deep-seated desire and need to socialize and communicate with one another. It’s in our nature. Why not cater to that and provide, at the very least, a semblance of a social network to your membership. Infuse communication tools in your membership. Give your members the chance to really connect with others. It goes beyond giving your members a voice, an opportunity to be heard. You are giving them the gift of the perspective of other people who are having the same experience. That is quite invaluable in the scope of things. The range of possibility is remarkable when you implement this notion. You can start with a forum, and end up providing a Facebook-like experience centered around your cause, your mission or your vision. Think big and the reward will be endless.
The Gamification Application
If I say dating app, you’re most likely thinking of Tinder, and rightfully so. It is the most famous and popular one. Do you know why? It’s certainly not exclusivity, novelty or people’s innate desire to date. The reason is seemingly complex, but quite simple. Fun. They’ve made the process of finding a date fun. Ok, maybe I should say as fun as you can make it through a screen, but that’s besides the point. The point is they took some of the best elements of playing games and applied it to make it all fun. Moreover, just like playing games, it can be quite addictive. Just ask Quagmire from Family Guy. He knows. By gamifying their app, they’ve disrupted an entire industry. Apply gamification concepts to your membership experience. Reward your members with points when they finish an onboarding task. Show them a progress bar. Prize engagement in some way. Surprise your members with fun new little things that are part of a larger narrative. Make your membership experience fun.
Know what else is fun? A demo of MemberBoss, our Membership Management Platform. You can book one here, and if you like this article, subscribe to The Boss Blog. It’s free!