The Boss Blog, Page 6 of 6

Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com. But how long do most websites take to load? The standards many have been using for page load time come from a study conducted...

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and s...

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page...

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below.  Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such as SEO, reviews, and more! Facebook, Google+, & Twitter What works: Images, videos, calls to action, industry-related content, general share-worthy conte...

How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success. Hashtags are more than just a fad, they are a means of organizing information and standing out from the crowd. Hashtags are also a way to engage with millennials where they shi...

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages meaning a lot of eyes can see what is being said about your company online. The influence that reviews have on shoppers is staggering: more than 88% of online shoppers incorporate reviews into their purcha...

How does online advertising help a local business grow? Digital advertising increases awareness, it's that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend. If I were to provide one tip to people who are using social media, it would be this don't...