The Boss Blog, Page 3 of 6
Using Gift Cards to Drive Customer Loyalty and Build Membership
Gift Cards are an easy to create and manage feature you can use today. Digital Gift Cards are not only liked by consumers but also by eCommerce merchants. This video will teach how Digital Gift Cards are one of the most effective marketing tools for a brand. ??
Effective Use of Survey Feedback to Improve Member Retention
One thing about member retention is that it is constantly on the mind of associations, no matter the season. Earlier this year, we emphasized the benefit of using surveys to improve membership retention. Surveys can prove vital when implementing a strategy to retain members, but what do you do once you have all this feedback? How do you effectively use the responses from your members in order to keep their interest in your organization? Here are some helpful ways of using survey feedback to incr...
Managing and Displaying Customer Reviews on Your Site
Customer reviews can be an organization's greatest marketing tool, but they only work if your members can find them. This video will show you how to display your most recent reviews on your website and how those reviews can work in your favor. ??
Finding The Ideal Membership Management Software
Your association has grown to a size considerable enough for you to use technology to your advantage and increase productivity. You’ve been given the task of finding the most appropriate membership management software for your member-based organization. Where do you start? What should you be looking for? There’s a myriad of membership management software out there. Going through them to find just the right software for your unique organization is a very daunting task. Not only do you have to fig...
Engaging Your Audience With Content Marketing
The recent events that have befallen us have caused dramatic changes in the way business is conducted. More and more corporate entities and member-based associations are looking into alternate strategies to optimize their outreach. Since the crisis began, internet usage has seen an unprecedented surge. Nothing is having a more profound impact on online activity than this global crisis. People are spending more and more time online, which means that people are consuming online content more than b...
Welcoming New Members To Your Association
Someone signed up to become a new member of your organization. That is terrific news! It is now time to welcome this new member, to make an amazing impression and guide them on their way to becoming a participating, engaged and involved member of your association. There are few ways to welcome new members to your organization, the most common one being via email. Here are some tips and tricks on what to include in a great welcome email: A Personalized Subject Line Personalizing your email to n...
Using Membership Management Software as your Organization Grows
As your member-based organization grows, the work necessary to manage your membership grows as well. Keeping your members happy and engaged will require more work, on top of the work needed to obtain more members. The more work needs to be done, the more time is needed to accomplish all the required tasks. If your organization is not using Membership Management Software, all the work required to manage your membership can become quite cumbersome. This is because as your organization grows, you’l...
Zoom-Bombing and How to Prevent It
If you’ve recently been working remotely, then chances are you are familiar with the video conferencing platform Zoom. Teleworking arrangements have been made across many businesses, organizations and even schools with many of them adopting Zoom as their video conferencing platform of choice. Zoom has quickly become a vital tool for millions of people to communicate during this time of stay-at-home orders and social distancing. Zoom-Bombing Unfortunately, the world is succumbing to a new type of...