The Boss Blog, Page 2 of 6

The situation with COVID-19 has changed the landscape of how business as usual is conducted. The “in-person” business event tactics has essentially been reduced and in some industries even eradicated. Many companies now are moving their “in-person” operations online, in the digital world. Video conferences and live webinars are slowly taking the place of hosted live events. As you move these events online, your marketing strategies and goals still remain similar. You still have to target the rig...

While it’s understandable that you want to grow your customer base, how do you retain your current customer base who are likely to buy from you again? One way can be to say thank you by offering loyalty membership benefits.  In this video we discuss the key benefits of adding a membership program and how it can help attract and hold onto your target audience. ??

Having a printed schedule for your event is very valuable. The last thing you’d want as an organization is for your event attendees to feel lost and not be aware of the various happenings during your conference. However, there’s an alternative to using a printed schedule that can help your organization save on printing costs, and that is more convenient for your attendees to use: a mobile meeting app. Here are just a few reasons why it’s more advantageous to use one for your next event: Last ...

There’s a multitude of Membership Management Software on the market, and choosing one that fits your organization perfectly can be a daunting task. In a previous blog article, we discussed what factors to consider when looking for the ideal Membership Management Software. Today we’ll look at what to avoid when searching for Membership Management Software. Depending on Listed Features Alone A list of features is a very good place to start when looking for Membership Management Software. Howev...

One of the principal activities of a member-based organization is to organize meetings, conferences, expos, webinars, etc. They can be monthly workshops or as elaborate and complex as an annual expo spanning days and filled with multiple sessions. Every organization, every association, every industry is quite different and requires different configurations for their meetings. Managing these meetings with the proper tools to suit your needs is very essential. In the video below we discuss the ben...

Managing your user's information can provide data to identify patterns in the lifestyle/needs of your target audience. This can lead to better business productivity and efficiency, better decision making, better communication and better knowledge of customer needs.  A few topics we will cover during this video include: Why User Information Management is important to your online business; How to manage User Information; Where User Information can be applied. ??

If you’re taking the time to read this blog article, chances are you are an adult. You’ve gone through different stages of growth: from baby to toddler, from being a toddler to childhood, from childhood to being a teenager, and so on. As you grew from a baby to a teen, you had to change clothing size several times. The clothes you wore as a baby wouldn’t fit you as a toddler anymore. Your childhood clothes didn’t fit you as a teenager. Your legs grew longer and your old jeans couldn’t go below y...

It goes without saying that at the dawn of the Internet Age, email was groundbreaking, unique and futuristic. Nowadays, email seems to be a basic function. Younger generations might even call it archaic. However, for a member-based organization that wants to thrive, email is extremely fundamental and highly essential. Email communication touches on almost every aspect of membership management. Factors like finances, newsletters, event hosting, membership tiers, etc. require some form of email co...