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Organizing events such as annual conferences, expos or trade shows is an essential part of any member-based organization. More often than not, those events are the biggest source of revenue for member-based organizations. Having the appropriate tools to help set up these events is absolutely necessary.  Additionally, these meeting management tools can also be used by businesses to help move their operations online.  Nowadays, with the global pandemic, there is an ever increasing need to execute functions online in order to keep up with the changing times.  In the following webinar, we discuss how businesses can also benefit from using meeting management tools.  So, relax, kick back and enjoy ! 


Meeting Management For Businesses Webinar

The situation with COVID-19 has changed the landscape of how business as usual is conducted. The “in-person” business event tactics has essentially been reduced and in some industries even eradicated. Many companies now are moving their “in-person” operations online, in the digital world. Video conferences and live webinars are slowly taking the place of hosted live events. As you move these events online, your marketing strategies and goals still remain similar. You still have to target the right people, and encourage the targeted audience to become your members or customers.

Embrace Bringing Your Events Online

Large public gatherings are no longer a viable option for your business or membership organization. It’s time to embrace shifting from a mindset of gathering your people in a room for a trade show or an expo to that of bringing your people together in a digital space. Instead of having a live conference with a speaker, have a live webinar with a speaker. Aside from being cost-effective and reducing expenses, a webinar would give you access to a wider audience. Fighting bringing your events online is erroneous. It’s time to adapt. Embrace the change and maximize the opportunity by learning everything you can about organizing a live webinar. You can host your webinar on a range of various topics and styles. It can be a discussion or presentation with a Q&A style or a workshop where you teach the attendees how to replace spark plugs in your car yourself.

Use Your Landing Page Wisely

An indispensable component of organizing an online event is your landing page. This is the page where your potential webinar attendee would register for the webinar itself. It is indispensable to have a landing page that converts well, meaning that encourages the page viewer to sign up for the webinar. This page helps sell the online event, therefore it is paramount that you do everything to optimize the likelihood that someone landing on that page will register. All the information on this page needs to be clear and concise. Aside from curating your registration information, speaker’s bio, agenda, login information, etc. to appeal to your prospective attendee, the design and feel of your landing page needs to be taken into account. Essentially, the look and feel of your event have to be consistent across all the channels. Bonus points if your design ties in nicely with your brand.

Promoting Your Event Online

Without promotion, you are guaranteeing an extremely low attendance. People can’t show up somewhere if they don’t even know there is a somewhere to show up to. You need to have a promotional plan. Social Media is perfect for such an endeavour. Mind you, it is not enough to only have one post on Facebook about your event. Unless you already have a disgustingly high amount of friends and followers on social media, one promotional post isn’t going to cut it. Ideally, you should develop a calendar of content centered towards your event and a detailed plan for promoting on social media. In the months or weeks leading up to your event, give your audience a taste of what your event is going to entail by writing up a blog article (or several) on what your event is going to be about. Depending on the nature and complexity of your event, you may also consider using paid online advertisement. You can design a marketing campaign that involves precise and deliberate targeting of your ideal attendee.

Every so often, things happen in the way people conduct business that require you to adapt and overcome the changes. Yes, this pandemic is a catastrophe; however, the future is still at hand and it’s up to us to make it bright. If you’d like to learn more about the various tools we offer to help you transition your live events to the digital space, feel free to Book a Demo and don’t forget to subscribe to The Boss Blog to get more helpful tips for you and your members.

While it’s understandable that you want to grow your customer base, how do you retain your current customer base who are likely to buy from you again? One way can be to say thank you by offering loyalty membership benefits.  In this video we discuss the key benefits of adding a membership program and how it can help attract and hold onto your target audience.

Having a printed schedule for your event is very valuable. The last thing you’d want as an organization is for your event attendees to feel lost and not be aware of the various happenings during your conference. However, there’s an alternative to using a printed schedule that can help your organization save on printing costs, and that is more convenient for your attendees to use: a mobile meeting app. Here are just a few reasons why it’s more advantageous to use one for your next event:

Last Minute Adjustments

Part of organizing an event, especially a complex one, is dealing with last minute adjustments. If you’ve ever organized an event, particularly if you’ve been the main coordinator, you know what I am talking about. There might be a necessary change of venue for one of the event sessions. There may be a time delay due to inclement weather. There might be a significant misprint of some critical information in the printed schedule. It’s uncanny how often and how common last minute changes occur during an event. Communicating these changes can prove difficult. You may not even be able to relate these corrections to every attendee. A printed schedule is useless in transmitting any last minute change, but a mobile meeting app on the other hand is very helpful during those circumstances. The push-notification functionality of a mobile meeting app would allow you to communicate the changes to every attendee right in the palm of their hands. Additionally, correcting any misinformation within the app is instantaneous. If the attendees miss the notification, at least they’ll have the correct information in real-time once the changes have been made.

Enhanced Experience

There are many ways of engaging your attendees with a printed schedule. You can have coupons for discounted products at certain booths. You might have a prize drawing using detachable tickets in the printed program. All of that is great, and you should be using as many engagement strategies as you can. Well, guess what? A mobile meeting app can accommodate all these things and more. You can create more value in terms of your attendees’ experience. For instance, you can include a social media feed within your mobile meeting app. Essentially, the mobile meeting app can be configured in such a way that it can pull posts from social media that are associated with a predetermined hashtag. This means that every time someone mentions something about the event, every attendee will be able to read it. Not only will this give the attendees a sense of togetherness, but it will also enhance the social experience of your attendees. We know that word-of-mouth is highly effective. Several attendees might decide to go see what the fuss is about at booth 134 when they could have easily overlooked it otherwise.

Saving on Printing Costs

Printed schedules have some constraints. Aside from not being suitable to inform people of last minute adjustments, there’s the financial matter. The more involved your event is, the more information will need to be printed. The more information that needs to be printed, the more pages you’re going to need. The more pages you need, the more expensive printing several programs will be. Then, there’s the weight, the size of the paper, the graphics, etc. You get my point. The more sophisticated your printed schedule is, the more costly it will be. A mobile meeting app doesn’t change price, no matter how large you build it and no matter how many people download it. In some cases, a mobile meeting app can come with Membership Management Software. It’s certainly the case for MemberBoss.

If you’re ready to say goodbye to printed schedules and start incorporating mobile meeting apps for your events, feel free to try out MemberBoss’s Mobile Meeting App. If you’d like to learn more about MemberBoss, feel free to Book a Demo and don’t forget to subscribe to The Boss Blog to get more helpful tips for you and your members.

There’s a multitude of Membership Management Software on the market, and choosing one that fits your organization perfectly can be a daunting task. In a previous blog article, we discussed what factors to consider when looking for the ideal Membership Management Software. Today we’ll look at what to avoid when searching for Membership Management Software.

Depending on Listed Features Alone

A list of features is a very good place to start when looking for Membership Management Software. However, a simple list of features does not tell the whole story. The listed features might even be unintentionally misleading. The best way to know if a feature is actually beneficial for you or, better yet, works the way you’d like it to is to try and test the feature out for yourself. Aim to see a demo of the Membership Management Software. Have someone do a walkthrough with you. Depending simply on listed features is a surefire way to choose a product that may not be up to your standards or worse choosing a software that is completely wrong for your organization. Avoid this by requesting a demo.

Expecting the Same Work Process

Having worked with the same software for a long period of time, it’s only natural to be familiar with the same exact process to run your membership. Chances are you know every single detail about your software, along with its capacities and limitations. Nevertheless, being attached to the same process may be hindering you from choosing the proper software to serve your needs. It’s only normal to want something that doesn’t deviate from what you are used to, but keep in mind that there is a reason you can’t use your current platform anymore. You might need features that aren’t supported by your current software or you may need to accommodate a larger membership. Regardless of the reasons, you should expect remarkable differences in the work process. Keep an open mind and be willing to learn the new process. It may not be easy at first, but in the long run you will have adapted and might even find the new process easier, faster and better.

Forgetting About User’s Perspective

Though the task of choosing a better Membership Manager Software may be upon one person in your organization, everyone who will be using the platform needs to be taken into account. The person making the decision on which software to adopt may or may not be someone who will be using the platform on a regular basis. If you’re not careful, that can create a chasm between what your staff members expect and what they end up having. When deciding which Membership Management Software to utilize, every user’s perspective must be considered to the best of your ability. If feasible, invite them to the demos. The people who are actually going to use the platform are your best source for evaluating the functionality of the new software you are contemplating. If having them be part of your demos is not a possibility, at the very least ask them what they like or don’t like about the current software. Find out what your staff members really need. Zero in on this before you even think about shopping around.

There are a lot of things to consider when shopping for new software. No need to reiterate how important of a decision this is. Not only does it require financial commitment, but also a substantial amount of time for your staff members to learn the new system. It is by no means a decision that should be taken lightly. Hopefully, now that you know some of the things to avoid when looking for Membership Management Software, you’ll be able to pick a winner like MemberBoss for your organization. If you’d like to learn more about MemberBoss, feel free to Book a Demo and don’t forget to subscribe to The Boss Blog to get more helpful tips for you and your members.

One of the principal activities of a member-based organization is to organize meetings, conferences, expos, webinars, etc. They can be monthly workshops or as elaborate and complex as an annual expo spanning days and filled with multiple sessions. Every organization, every association, every industry is quite different and requires different configurations for their meetings. Managing these meetings with the proper tools to suit your needs is very essential. In the video below we discuss the benefits of using meeting management tools and more. Enjoy !

Meeting Management Webinar

Managing your user's information can provide data to identify patterns in the lifestyle/needs of your target audience. This can lead to better business productivity and efficiency, better decision making, better communication and better knowledge of customer needs.  A few topics we will cover during this video include: Why User Information Management is important to your online business; How to manage User Information; Where User Information can be applied.

If you’re taking the time to read this blog article, chances are you are an adult. You’ve gone through different stages of growth: from baby to toddler, from being a toddler to childhood, from childhood to being a teenager, and so on. As you grew from a baby to a teen, you had to change clothing size several times. The clothes you wore as a baby wouldn’t fit you as a toddler anymore. Your childhood clothes didn’t fit you as a teenager. Your legs grew longer and your old jeans couldn’t go below your ankles. Your torso grew and your old t-shirts looked more like crop tops. You had to toss away or donate your shoes because they became too tight. You outgrew your childhood clothes. It was time to get rid of them and get some new clothes that would fit you properly.

Same goes for a Membership Management Software. As your membership grows, you have to re-evaluate if your Membership Management Software is still a good fit for your growing organization. How do you know if it’s time to find a new, better fitting tool? Well, here are a few reasons why it would be time get a more suitable Membership Management Software:

Members Limit Reached

If it’s quite obvious that if you’ve reached the limit of members allowed in your Membership Management Software, it is time for a new one that will accommodate your organization’s size. It’s a high quality problem to have as an organization. It means you are on the right track and are providing enough value for people to want to join your organization. You’ve reached the limit and now you have to say goodbye to that old software that has served so well over the years.

Minimal Software Updates

Technology is changing and evolving at such a rapid pace. Not too long ago touchscreen technology hit the market. When the first touchscreen device became available, it was such a revolutionary step for the phone industry. People were beyond amazed. Since then, every cell phone now is a touchscreen phone. It became so common that the sense of awe we had has completely worn off. Touchscreen phones have now gone through so many changes and updates that the first touchscreen devices now look like ancient fossils.

Membership Management Software is no different. A good Membership Management Software should be changing with the times; it should adapt and keep up with the latest technological upgrades and breakthroughs. A software that is not compatible with today’s technology is absolutely useless. A good Membership Management Software must be updated fairly regularly and be compatible with new operating systems. If your software is not being updated, then rest assured that sooner or later you will have to get a new one.

Local Access Only

Nowadays, it is very impractical for most softwares to not have remote access. If your Membership Management Software cannot be accessed anywhere you have internet connection, then it is a very big reason to get a new one. In today’s world, there is almost no excuse for a software to not have cloud connectivity. Connecting to the cloud and allowing you to work from anywhere you have internet access is becoming crucially vital. Being able to access your work and information from anywhere there is an internet connection is not only an added convenience, but it can also tremendously increase your productivity. Just think about what is going on right now in the world. The coronavirus pandemic has made it so that people cannot come to the office. Those who have access to their work through the internet are able to stay productive and keep moving forward.

If you’re experiencing any of these: reaching the cap on the number of members you can have, minimal software updates, and no cloud connectivity, then you should be shopping for new Membership Management Software. Our Membership Management Software, MemberBoss, is dynamic, simple and effective. If you’d like to learn more, feel free to Book a Demo and don’t forget to subscribe to The Boss Blog to get more helpful tips for you and your members.